An investment in imagination pays dividends

An investment in imagination offers an impressive ROI. Here is some of the latest data.

The Kantar Insight 2030 report found:

• 72 per cent of companies primarily focused on imagination over-perform compared to their rivals

• imagination has a multiplier effect; when combined with a strong focus on customer-centricity, 87 per cent perform better than their competitors

• an imagination focus significantly reduces the risk of failure.

In other findings:

• 97 per cent of businesses identify imagination as an essential skill but 80 per cent don’t yet know how to foster it (a BCG Henderson Institute report)

• McKinsey research identifies creativity, analysis and purpose as a 'growth triple play'. Used together, it claims these strategies can deliver a business twice the growth of their peers.

To discover more about how to reconnect with your imagination, consider an Imagination Session® for you and your team. As well as helping your business to prosper, the benefits include:

• a wellbeing or happiness boost

• teambuilding exercises that promote cooperation and collaboration

• an opportunity to grow your creativity and

• to build innovation possibilities, all while

• boosting business performance and outcomes.

There is a great deal to gain from investing in this extraordinary skill.

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For more details about this bespoke program or for one-on-one or small group imagination coaching, contact Dawn Adams on dawn@imaginationsession.com